Losses widen at automation tech firm despite revenue rise

Pre-tax losses increased at Birmingham-based technology company LightwaveRF, despite revenue growth in the last financial year, revealing new figures. The company listed on the AIM has reported losses of £ 3.6 million for the 12 months to 30 September 2019, compared to £ 2.5 million in the previous year. However, revenues rose from £ 2.8 […]

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When retargeting means additional app revenue: A guide

Marketers working in the mobile advertising industry know how strong the competition for user acquisition can be in the app promotion area. It is expensive to recruit new users and many times the costs per installation or costs per action that advertisers get in their campaigns are higher than the goal itself. Under these circumstances, […]

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