WPP teams up with SuperAwesome on children’s online privacy | News

UK – WPP and children’s tech platform SuperAwesome have set up a global partnership to protect children within online advertising.  WPP said the partnership would see the company set a benchmark for digital privacy and safety standards in children’s advertising. The partnership will also allow the two organisations to support brands with new privacy laws […]

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S4 Capital acquires data and analytics firm Digodat | News

UK – Digital marketing group S4 Capital has acquired Latin American data and analytics consultancy Digodat, merging it with MightyHive. Founded in 2015 by Alan Daitch and Mauro Giordano, Digodat’s services include digital analytics audits and implementation, site optimisation, data visualisation and insights, and predictive modelling. The company has around 50 data specialists and operates […]

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Reach launches tool to mitigate keyword blocking | News

UK – News publisher Reach is working with tech firm IBM and advertising company Xandr on to address the issue of blocklists preventing ads from appearing next to articles related to Covid-19. Keyword blocking is used to stop online ads appearing next to news articles containing specific terms, and there is concern in the media […]

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BBC researching emotional reaction to news | News

UK – BBC Global News, the commercial news division of the BBC, has partnered with tech insights business Maru/Matchbox on implicit association testing to obtain insight on audiences’ reactions to Covid-19 news coverage. Through the partnership, BBC Global News will use Maru/Matchbox’s implicit association testing tool in its insights panel community of BBC viewers, BBC […]

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The future is a foreign country | News

UK – Ben Page, CEO of Ipsos Mori, shared a whisper-quiet tour of consumer trends with an eye to the future on the second day of Impact 2020. & # 39; Most predictions are not correct. The more we know that, the more comfortable we will feel when something happens, ”said Page as he opened […]

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The new privacy rules: Why it’s time to talk ethics in an AI age | News

UK – It's time to review privacy for the age of artificial intelligence – and that conversation requires everyone to be involved, according to AI expert Ivana Bartoletti. She proclaimed weapons at the Impact 2020 conference and urged all delegates to take the ethical considerations of AI and data seriously, by building in built-in privacy, […]

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Jamie Bartlett: Better systems needed to ‘re-establish ground truths’ | News

UK – Technology has complicated, confusing implications for the future, so we need to create new systems that are suited to an online world, according to Jamie Bartlett, former director of the Center for the Analysis of Social Media at Demos. During the Impact 2020 conference of the Market Research Society in London, Bartlett made […]

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Capgemini acquires Advectas | News

SWEDEN / FRANCE – Capgemini, a technology and digital transformation consulting firm, has purchased the Scandinavian company information and data science company, Advectas, for an undisclosed amount. After the purchase, more than 200 Advectas employees will join Capgemini's global Insights & data business line to help meet growing customer demand for Capgemini's business intelligence and […]

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Trax buys Qopius | News

SINGAPORE – Trax, a retail analysis company, has acquired European AI-based technology company Qopius for an undisclosed amount. Retailers and consumer goods manufacturers use Trax execution and store analysis to help manage shelf availability and merchandising. It uses image recognition algorithms that convert photos from store shelves into insights at shelf and store level. This […]

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BBC appoints Microsoft’s Davies | News

UK – The BBC has appointed Paul Davies as director of marketing and public for content, radio and education. Davies joins Microsoft UK broadcasting, where he is currently the marketing director for consumers, leading marketing activity for consumer technology brands. He will be responsible for the marketing and audience teams for the content, radio and […]

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