A joint venture between Sinclair Broadcast Group and the Korean SK Telecom aims to offer the next generation of transmission services for the television industry.
The project, called Cast.era, will be based in Arlington, Virginia in the US, with a focus on cloud infrastructure for broadcast, ultra-low latency for OTT broadcast, and targeted advertising.
The project will be rolled out this year with Sinclair stations with the ambition to grow as a leader in platform and service innovation for ATSC 3.0 broadcast solutions.
ATSC 3.0 is a package of next-generation broadcast standards for TV broadcasts that not only provide ultra-high definition video and enhanced audio, but also enable targeted advertising, advanced alarms and other data transmission capabilities.
According to a report from Broadcasting and Cable, Sinclair chief technology officer Del Parks said: “The combination of two of & # 39; points of both, making use of the remarkable possibilities of the new broadcast standard.
"With our partners in Cast.era, we look forward to staying at the forefront of platform and service innovation."
ATSC 3.0 works wirelessly and can be converged with mobile and other IP networks to create a hybrid broadband broadband stream.
The goal is to enable broadcasters to improve the customer experience by combining ATSC 3.0 one-way signals with mobile and other IP networks that support two-way communication.
SK Telecom and Sinclair expect to achieve synergy by combining the telecommunications technologies of SK Telecom with the broadcast infrastructure of Sinclair.
The duo predicts that all television stations in the US will eventually deploy services using the new ATSC 3.0 standard, the two companies will actively seek opportunities in the US market.
SK Telecom vice president and head of tech innovation group Lee Jong-min said: “We are convinced that Cast.era will lead the ATSC 3.0 market in the US.
"We expect to offer American TV viewers a new experience through ATSC 3.0-based broadcasting services that combine the strengths of mobile and broadcasting networks."