Although new cars are nowadays packed with technology, a large number of drivers do not know how to use most modern functions on their new cars. The news is the result of a new survey by the British Motor Show, which aims to be recognized as the leading global event for the latest automotive technology in new cars.
Things like Advanced Driver Assistance Systems (ADAS) and high-tech infotainment platforms have been the biggest advances in automotive technology in the last 10 years, but 35 percent of drivers still don't know how to use them properly. In addition, one fifth of drivers (20 percent) said they use less than half of the functions in their car, while another 10% said they understood only a few functions and just drive their cars.
A major reason for this is the lack of explanation to customers when they first buy their new cars – 71 percent of respondents said they did not feel they had received sufficient information about in-car tech when they took the car, while fifteen minutes said they had not received enough information at all.
"We want the British Motor Show to reflect the British automotive industry. We are a world leader in advanced technology and we want the British Motor Show to be recognized as the leading global event for the latest automotive technology and new car & # 39; "said Andy Entwistle, CEO of British Motor Show.
"Groundbreaking technology will play a major role at The British Motor Show 2020. We have the innovators of the past, present and future together in one location and offer show visitors the opportunity to immerse themselves in the latest and greatest technology that the automotive industry has to offer.
"The show also gives those who feel less secure about the technology or who simply do not understand it the chance to find out more without the pressure of a harsh sales environment.
"Our industry must be immensely proud of the technology it has and the show is the perfect opportunity to show it off, but it is clear that consumers need more understanding about how technologically advanced cars are. The British Motor Show 2020 is an indispensable opportunity for finding out. "