For those interested in eye-catching headlines, this is the biggest news for streaming music of the week: Justin Bieber has just re-posted (then removed) a manual instructing his fans to play Spotify to give his new song, Yummy, the best chance of topping charts.
And yet the biggest news for streaming music of the week is actually the same as last week and the week before and many weeks before that.
Her Dance Monkey, by Australian singer / songwriter, Tones & I.
Despite those Spotify gaming recommendations (in short: play Yummy repeated all night, but don't mute it), Bieber has so far failed in his attempt not to sit Dance Monkey of the number 1 spot on Spotify & # 39; s global graph.
However, this is nothing new. In fact, it is now three full months ago Dance Monkey ascending to the number 1 slot on Spotify & # 39; s daily global rankings.
Dance Monkey first climbed to Spotify & # 39; s global number 1 track on October 11 last year – according to official service map data – initially released in Australia in May 2019.
The track was signed for the world last year – outside of Australia and New Zealand – by Warner & # 39; s Elektra Music Group.
More specifically, it was signed by A&R exec Johnny Minardi, who was promoted this week to a VP position on the New York-based label – in what may well be the most deserved execution of 2020.
Remarkable, Dance Monkey has the number 1 position on Spotify & # 39; s global map for the whole of the past three months (yes, that is a quarter of a year), with the exception of only two dates, according to the MBW survey: December 24 (Christmas Eve) and December 25 (Christmas Day).
On both dates, the eternal festive collapse of Mariah Carey, Everything I want for Christmas is you, took the global top position.
On December 26, however Dance Monkey was back at the top – and has remained at the top of the graph ever since.
Want to hear two more remarkable Dance Monkey facts?
- Dance Monkey, at No. 3, was the nothing but issue without Christmas theme on Spotify & # 39; s largest 17 issues on Christmas Day – and was also the only non-festive part in the same Top 17 on Christmas Eve;
- Yesterday (January 13), Dance Monkey was streamed 7.09m times (in terms that qualify for the card) worldwide on Spotify. That was not only a clear 500,000 plus for the number 2 number, The box by Roddy Rich, but it was also a bigger daily play count than Dance Monkey achieved during the vast majority of his number 1 in 2019 on Spotify. (The big exception here: New Year's Eve, when Dance Monkey & # 39; s global Spotify count grew to an all-powerful 8.93m. More typically, the song has bobbled around the 6.5m-7m daily play line.)
(Embed) https://www.youtube.com/watch?v=q0hyYWKXF0Q (/ embed)
The most important ingredient Dance Monkey Dominate Spotify now? Nowhere in the world depends on a concentrated fan base.
Unlike Justin Bieber's stream gaming strategy centered in the US (which focused solely on the Billboard Hot 100), the popularity of Tones & I has spread throughout the world. (Dance Monkey actually peaked at number 7 on the Billboard Hot 100 last week, and we can now see the circuit rise a little more in the United States.)
Dance Monkey Spotify & # 39; s remains the number 1 most played song in Tones & I & # 39; s native Australia (around 229,000 daily plays), where it is distributed through Sony Music.
But see where the traces were yesterday in a series of individual Spotify market charts: (January 14):
- Argentina: No.3 (265k streams)
- Brazil: number 5 (494k daily streams – and the only English-language number in the Top 10)
- Canada: No.3 (249k daily streams)
- Chile: No. 5 (239k streams)
- France: No. 5 (275k streams)
- Germany: No. 5 (416k streams)
- Mexico: No.2 (726k streams)
- The Netherlands: No. 4 (222k streams)
- Sweden: No. 4 (143k streams)
- United Kingdom: No.4 (417k streams)
- United States: No.11 (966k daily streams)
Dance Monkey currently has zero No. 1 positions in one of these individual Spotify markets – and yet it has a resolute Top 5 popularity in all markets (apart from the US!).
All over the world, this consistency culminates in a comfortable lead as the world's favorite Spotify hit.
(Dance Monkey was previously a regional number 1 in countries such as Canada, the UK, France, Germany and Sweden – but the post-peak streaming popularity in these markets seems to be offset worldwide by the increase in the number of Spotify games in other countries, such as The United States.)
To date, according to Spotify, Dance Monkey has collected 894.5m of eligible streams in its service (excluding a further 9.6m for a stripped-down version of the course).
With the current daily streaming speed, the number is on track to surpass one billion Spotify streams in the next three weeks.
A billion streams would probably mean that Dance Monkey alone had generated more than $ 4 million on Spotify for Tones & I and its registered partners with rights.
As Tones co-manager David Morgan told MBW in November: "We jump out of bed every day: what's in the inbox? What will happen next? It's extremely humiliating to see that this can happen to someone who is literally on working on the street and living out of her van, and then, just months later, she has the largest number in the world.
"We have the privilege of being involved and we are extremely proud of what happened."
Dance Monkey was not nominated for a Song Of The Year or Record Of The Year gong on the 2020 Grammy, which takes place on Sunday, January 26 in Los Angeles.
It is 100% written by Tones & I – real name Toni Watson – whose publication is signed by Warner Chappell Music.Music company worldwide