Six global sports brands and venture capital companies are working with Comcast NBCUniversal to launch Sports Tech to support champions in sports technology.
The global accelerator program is intended to provide startups with direct access to strategic industrial relationships, mentorships and opportunities for collaboration.
According to a statement from Comcast NBCUniversal, it unites & # 39; unique international partnership & # 39; three Comcast sports brands, including BC Sports, Sky Sports and Golf Channel – in addition to NASCAR and two American Olympic sports organizations: Ski and Snowboard, and USA Swimming.
SportsTech is the third accelerator made by Comcast NBCUniversal in the last three years with Comcast Ventures, the company's San Francisco-based venture capital arm, to complete the partnership.
Each partner is a member of an advisory committee that influences SportsTech's innovation priorities.
Sam Schwartz, Comcast Cable's Chief Business Development Officer: "We are pleased to introduce SportsTech to our range of accelerators to help founders build sports technology and products, refine their business models, tell their stories and take advantage of the unique assets and the talent of Comcast NBCUniversal.
"Comcast NBCUniversal has some of the most prominent sports brands and we are excited to partner with founders through SportsTech."
Sports Tech accelerator calls on companies
From August 2020, SportsTech offers a tailor-made three-month program for up to 10 startups. Initial focus areas include technologies and products in different key categories:
- Media & entertainment
- Involvement of fans and players
- Performance of athletes and players
- Team & Coach success
- Sport location and event innovation
- Fantasy sports and sports betting
- Company of sport
The deadline for submitting an application for SportsTech is 15 May. The selected startups will stay in Atlanta for the duration of the program, from SportsTech's flagship location in The Battery at SunTrust Park, where Comcast's Farm Accelerator is also located.
The program is directed by Boomtown Accelerators, a leading accelerator program with headquarters in Boulder, USA, which operates The Farm for Comcast NBCUniversal and has established itself as a home for leading startups.
Combi Cable vice president of startup partner development Jenna Kurath said: "The demand for sports technology around the world has never been greater, but most sports startups have no access to the resources they need to succeed or an ability to build relationships with the right people within the industry.
"SportsTech provides the curriculum and platform for founders to develop their ideas, while gaining mentorship from leaders in multiple sports so that they can further deploy their technologies to dramatically improve sports experiences for both athletes and the public."
Sports Tech joins Comcast NBCUniversal & # 39; s LIFT Labs Accelerator, powered by TechStars, based from the company's global headquarters at the Comcast Technology Center in Philadelphia, and The Farm, powered by Boomtown, based in Atlanta.