PHILADELPHIA, January 15, 2020 / PRNewswire / – The National Lacrosse League (NLL) today announced a milestone partnership with Roar Digital – a joint venture between world leaders in the gaming industry MGM Resorts International and GVC Holdings – making Roar & # 39; s sports bet brand BetMGM the official and exclusive gaming partner of the NLL. It is the very first gaming collaboration for the lacrosse sport in the United States.
"We are so proud to welcome BetMGM as another world-class brand in our family of national partners," said NLL Commissioner Nick Sakiewicz. "The growth of our competition as a sports and entertainment property and the amount of commitment that we can generate through this innovative partnership with MGM Resorts and Roar Digital will be very exciting and add enormous value to enthusiastic, casual and new fans. The like-minded vision that sharing both organizations will continue to increase the relevance of the NLL and attract a wider audience of fans, while continuing the momentum we have enjoyed over the past four seasons. "
"Lacrosse is a fast-paced, high-scoring, growing sport that offers exciting sports betting opportunities. We are hugely impressed by the management and activities of the NLL, as demonstrated by the strong team of team owners," said Scott Butera, President of Interactive Gaming for MGM Resorts. "The NLL is an ideal partner for BetMGM for access to a fast-growing Lacrosse fan file."
BetMGM will have commercial visibility and other promotion options during the NLL regular season and play-offs. In addition, weekly gambling lines are distributed across all NLL platforms and channels.
BetMGM is accessible via desktop and mobile and has GVC & # 39; s advanced gaming engine and technology platform. Users can not only play the traditional casino and poker games that they have become so fond of, but sports fans can place an extensive range of pre-match and in-play bets with more than 100 competitions, as well as individual sports, tours and events.
The NLL is the most important professional lacrosse division, with third place in the average turnout for professional indoor sports, with 13 teams in key markets throughout North America. The NLL experienced substantial growth last season with nearly a million ticket sales, an increase of 28 percent in the 2017-2018 period. Digital viewers also increased considerably via B / R Live, the streaming rights partner of NLL, with significant increases in total unit sales (+151 percent compared to last year), average unique viewers (+27 percent) and average small audience (+14 percent). The income from sponsorship is estimated at a 29 percent increase from 2018 to 2019.
Sign up for the NLL newsletter on NLL.com for the most up-to-date information and the latest news. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @ JessicaBerman1 and @NLLcommish respectively.
About the National Lacrosse League
The National Lacrosse League (NLL) is the most important professional lacrosse competition. Founded in 1986, the NLL is in third place of the average turnout for pro indoor sports worldwide, only behind the NHL and the NBA. The competition consists of 13 franchises the United States and Canada: Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, Halifax Thunderbirds, New England Black Wolves, New York Riptide, Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock and Vancouver Warriors. For more information, visit NLL.com and find the NLL on Facebook, Instagram and Twitter.
About Roar Digital
Roar Digital LLC is the US sports betting and online gaming company, owned by MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Located in New Jersey, the company was established in July 2018 to create a world-class sports betting and online gaming platform the United States, to take advantage of the new opportunities created by the decision of the US Supreme Court to annul the US Federal Professional and Amateur Sports Protection Act (PASPA). Roar Digital uses GVC & # 39; s licensed, state-of-the-art technology platform and offers sports betting and online gaming through leading brands such as BetMGM and party poker. The company has exclusive access to MGM & # 39; s US land and online sports betting, large tournament poker and online gaming companies.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is a S&P 500® global entertainment company with national and international locations featuring first-class hotels and casinos, state-of-the-art meetings and conference rooms, incredible live and theatrical entertainment experiences, and an extensive range of restaurants, nightlife venues and stores. MGM Resorts creates immersive, iconic experiences through the suite of Las Vegasinspired brands. The MGM Resorts portfolio includes 29 unique game offers for hotels and destinations, including some of the most recognizable resort brands in the industry. The company expanded throughout the US and around the world and recently acquired the business of Empire City Casino New York and Hard Rock Rocksino Ohio, which was renamed MGM Northfield Park. In 2018, MGM Resorts opened MGM Springfield Massachusetts, MGM COTAI Macauand the first hotel with the Bellagio brand Shanghai. The more than 80,000 worldwide employees of MGM Resorts are proud of their company because it is recognized as one of FORTUNE® Magazine & # 39; s World & # 39; s Most Admired Companies®. Visit us at www.mgmresorts.com for more information.
About GVC Holdings PLC:
GVC Holdings PLC is one of & # 39; the world's largest sports betting and gaming groups, both online and in retail. The group has an extensive portfolio of established brands; Sport brands are bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Game brands include CasinoClub, Foxy Bingo, Gala, Gioco Digital, party poker and Party Casino. The Group owns technology in all its main vertical products and, in addition to its B2C activities, offers services to a number of external customers on a B2B basis. The Group has also entered into a joint venture with MGM Resorts to take advantage of sports betting and gaming opportunities in the US. Listed on the Isle of Man, the Group is part of the FTSE 250 index and has licenses in more than 20 countries on five continents. For more information see the website of the Group: www.gvc-plc.com
MGM Resorts: Marc Jacobson, email@example.com
National Lacrosse League: Stephanie McGinley, firstname.lastname@example.org
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SOURCE MGM Resorts International
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